OUR STORY

OUR STORY

Our mission is simple yet profound. 

5B seamlessly blends global excellence with local charm, ensuring that the world's finest finds its way to your backyard. Sun Valley, Idaho, long known as a playground for billionaires and famous for hosting the annual Allen & Co. summit, is set to take the global stage in a new light in 2025. 

The region will soon be the center of international attention as it hosts the Audi FIS Ski World Cup Finals, a prestigious event that’s already creating buzz in the sports world. This major event, back on U.S. soil after eight years, will be accompanied by the 5850 Fest, a brand-new cultural experience that will add to Sun Valley’s existing allure.

5B Productions will present the first-of-its-kind festival to celebrate the World Cup Finals with several high-profile musical acts, the best in culinary and drink experiences, sponsored activations and more. 5850 Fest’s unique blend of free, open-access experiences and exclusive VIP options will shine a light on Sun Valley as the kind of destination that is a vibrant, fun destination for everyone.

A portion of the proceeds of the 5850 fest will go to the Stifel US ski team in support of their athletic programs and their preparation for the 2026 Winter Olympics.

  • “5850 Fest is truly unlike any other event in the world, blending the thrill of world-class ski racing with a lineup of extraordinary talent in music, comedy, and cuisine, for a week of entertainment at one of the most beautiful destinations in the US - Sun Valley, Idaho”

    Jenny Dupre

    Co-Founder/Co-Director, 5850 Fest and 5B Productions

  • "We’re thrilled to sponsor the biggest party Ketchum has ever seen! World Cup ski racing is making an epic return to Sun Valley, and it’s bringing with it an unforgettable festival full of celebrity chefs, live music, and incredible parties. This is an experience you won’t want to miss!"

    Karl Johan Uri

    Executive Director, Sun Valley Culinary Institute

  • "The world is going to be looking at this, and by looking at the mountain, they're going to be looking at Sun Valley, so by doing this event we can get people looking at Ketchum, too."

    Brandon Kuvara

    Co-Founder/Co-Director, 5850 Fest and 5B Productions

  • "We’re excited to partner with 5850 Fest, a celebration of pushing limits and living boldly — values that align with everything we do at Kinzie Foods. Just like these elite athletes, we challenge the ordinary, delivering fearless flavors that turn every meal into a culinary adventure. Can't wait to see y'all on the slopes!"

    Walter Kinzie

    Founder, Kinzie Foods

  • “Sun Valley has a long and storied history in ski racing, for many years hosting the revered Harriman Cup, our first FIS World Cup in 1975, and most recently the U.S. Alpine Championships back-to-back. We’re proud of our mountain and believe it will provide a great test of the world’s greatest skiers, but we’re even more proud of our community and the way this small western town can rally around an event of this caliber. We’re thrilled for athletes, families, and travelers worldwide to come experience the best of Sun Valley.”

    Pete Sonntag, General Manager and Vice President, Sun Valley Resort

    Speaking about the Stifel Sun Valley Finals